MyFoodPhone: Food nutrition advice via mobile phone

Posted on September 20, 2007
Filed Under Diet | Leave a Comment

MyFoodPhone logoThe World Wide Web is slowly becoming what early entrepreneurs wanted it to become before the dot com bubble burst in 2000. These days, more and more services that none thought would be doable over the Internet are becoming a reality. Take for example myFoodPhone Nutrition Inc. who take a unique approach to offering food nutrition advice.

Subscribers of the myFoodPhone service create a multimedia log of what they eat, i.e., take photos of the foods they eat, and then upload it to the myFoodPhone website. A nutrition specialist views the photos and provides feedback about the value of the foods consumed offering valuable advice that would otherwise be hard to obtain.

Taking pictures of what you eat and following your buddies’ and advisor’s advice put you on the right track for healthy eating. There is a deep and rich body of scientific literature that proves that keeping track of what you eat with some kind of food diary has shown to be very helpful in achieving dietary changes. With MyFoodPhone, it’s even more efficient. Since you record your food with a picture, that is before you eat, you pay attention to your food choices and reflect on it. In addition, with the MyFoodPhone personalized feedback service, your Nutrition Advisor does the same for you, gives you advice and provides you with the information you need to improve your healthy eating.

The service is not free and a monthly subscription that costs $10 is required. If you ask me, the cost is nothing compared to the access to specialists that myFoodPhone provides and the convenience of doing everything online using a mobile phone.

The company has big plans for the future. They want to provide additional services, in what Business 2.0 magazine has termed Telemedicine 2.0, including Doctorphone and Babyphone.

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