Innovative straw makes drinking milk fun for kids

Posted on March 9, 2007
Filed Under General |

Milk may never be the same. A new invention, already part of McDonalds’s Restaurants’ push into healthier menu items elsewhere, is set to hit store shelves worldwide in the next few months.

Lisa Kable, a spokeswoman for Unistraw International Pty Ltd, says the Sipahh milk flavoring straw will arrive in 90 countries by late 2007. The single-use straws add flavor to plain milk as it is sipped through flavor beads made from tapioca starch dissolve, releasing kid-friendly flavors like chocolate, strawberry caramel, cookie’s cream and vanilla. The Sipahh adds only two grams of sugar per glass, contains no artificial colors or preservatives and is fat-free, gluten-free, mess-free and recyclable.

The company has ramped up from five full-time employees in 2005 to 40 in early 2007. Product development and innovation is based in Australia and they have established high-volume manufacturing operations in China to support surging global demand.

Sipahh Straws are already part of the menu in McDonald’s restaurants in South Africa and Germany. And in Australia, coupled with reduced-fat milk, the straws became the beverage component of the new Happy Meal launched last month. Unistraw International is also offering the Sipahh in Denny’s restaurants in the U.S. on a trial basis.

Sipahh straw

Comments

One Response to “Innovative straw makes drinking milk fun for kids”

  1. Lisa Kable on March 20th, 2007 5:23 am

    Hello there,

    Read your blog, thanks for the upbeat mention, just wanted to let you know how accurate everything was (rare indeed!) except for the bit about Denny’s. We did the trial with Denny’s back in 2003 - very successful indeed! Sipahh launched last week in the US and are now on sale through all Walgreens stores. Thanks again Lisa

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